Task: Read the Internet Mini Case #6 on Williams-Sonoma, and answer the written response questions. The Internet Mini Case #6 on Williams-Sonoma can be found on the Pearson Higher Education web site at this address:
https://www.pearsonhighered.com/wheelen/cases.html. A PDF file containing Mini Case #6 can be found in Unit VIII.
1. If the Williams-Sonoma continues with its present strategies and objectives, where will it be in five years?
2. If you were the CEO of William-Sonoma, what strategies would you recommend, and why?
3. Describe the competitive strategies used by each of Williams-Sonoma's competitors. Which of these strategies are the most effective? Support your answer.
4. How is Williams-Sonoma using the Internet as a distribution channel now, and how would you recommend that they use the Internet in the future?
References to Use:
Wheelen, T. L., & Hunger, J. D. (2010). Concepts in strategic management and business policy: Achieving sustainability (12th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.