Case Study:
Examples of acceptable cases for analysis include: Uber versus cabs.
You need to show how the theoretical models for disruption inform the actions of either an attacker or an incumbent.
1. Three Basic Archetypes
2. New Business Attacker
3. Incumbent Responding to a Single Major Disruptor
4. Complex Incumbent Responding to Multiple Disruptions
Basic Structure
1. What is the starting situation and industry context? (Constraints)
2. What is the nature of the disruption (Supply, Demand, or Marketplace)?
3. As an attacker how are you capitalizing? As a defender how are you responding?
4. What in the next major move in the industry? How can you shift the battlefield to your advantage?
5. The preponderance of your paper should be focused on the recommendations and supporting logic/evidence.