Business nationally and internationally


Problem: Pick a company that does business nationally and internationally and make not of what environmental facotrs come into play when they make decisions on how to promote their product/service. In particular, examine:

1) How the global economic and political situation influences them

2) How important physical infrastructure and capital

3) If demographics plays a part, how?

4) Any issues brought up by cultural variances between the nations of operation

5) What emphasis the company puts on social and ethic responsibilities compared to legal ones

6) How much they are influences by local, national and international laws such as the Foreign Corrupt Practices Act

7) What impact technology has upon the business

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Marketing Management: Business nationally and internationally
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