Assignment:
1. Describe the four basic entry strategies that firms have available when they enter international markets. What are the relative advantages and disadvantages of each?
2. Discuss the two opposing forces (cost reduction and adaptation to local markets) that a firm must deal with when they go global. What are the results of these pressures and why?
Instructions:
Your answer should be of at least 250 words, not including repeated questions, references and quotes. Please answer at least 2 other students. Responses should be a minimum of 100 words and include direct questions. Use your own words.