Assesses the organizations competitive position


Assignment:

Complete the external environmental scan for your organization. = IKEA

Perform an internal competitive environmental scan for your organization.

Write a summary of no more than 1,400 words that does the following:

• Identifies and analyzes the most important external environmental factor in the remote, industry, and external operating environments

• Identifies and analyzes the most important internal strengths and weaknesses of your organization: include an assessment of the organization's resources

• Assesses the organization's competitive position and possibilities

• Analyzes the structure of the organization and how this affects organizational performance

Format your paper consistent with APA guidelines.

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Marketing Management: Assesses the organizations competitive position
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