Assess the degree of guidance provided by kaplan


Discussion:

• Determine whether or not you believe the process of formulating strategy in the health care industry is complex. Justify your response with at least one example of a situation or scenario that supports your position.

• Assess the degree of guidance provided by Kaplan and Norton's Balanced Scorecard as a management tool for guiding health care marketers in performing strategic management duties and responsibilities. Provide at least two  specific examples of the Balanced Scorecard Model that apply within a health care organization with which you are familiar.

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Marketing Management: Assess the degree of guidance provided by kaplan
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