Problem: Synthesize and integrate the scholarly marketing literature to recommend how ethics should be addressed in marketing-strategy formulation. In other words, write a statement of ethics that guides marketers' decisions as actions that are congruent with society's expectations. Your recommendations should accomplish the following:
1) Evaluate the major differences in how marketing journals and practitioner articles apply ethics to marketing strategy formulation.
2) Analyze the major ethical forces within the marketing function.
3) Analyze the major ethical problem areas external to an organization.
4) Analyze how ethical considerations might affect your decisions in formulating a marketing strategy and implementing it in an organization.