Company- toyota(camry hybrid) -methdology -review current strategic marketing & business communications plan (current marketing strategy, namely segmentation, targeting and positioning -current marketing mix (product,price,place and promotions), which mean tell models and price, compaire with other companies in same segments like camry eg. honda accord,mazda 6, holden commodore, also tell camry,s features -services of organisation (e.g staff) -application to of best practice model to discuss current company marketing and business communication strategy -summary