Analyze a research design and recommend an alternative design.
In this case assignment, you will analyze a research design and recommend an alternative design. You will also critique a questionnaire and recommend survey improvements.
Use Case 12-4, Project DATA: An Urban Transportation Study, on pages 316-322 of your Marketing Research text. For the purposes of this assignment, you will want to incorporate the answers to the four questions on page 317 into a cohesive essay that is 2-4 pages long.
Your paper will be graded according to the following criteria:
Analyze the data quality resulting from a questionnaire.
Evaluate the effectiveness of the research design.
Recommend improvements to mail-back survey.
Develop alternative survey design.
Attachment:- case_12-4.rar