Assignment:
Abstract
This is a single paragraph, no indentation is required. The next page will be an abstract; "a brief, comprehensive summary of the contents of the article; it allows the readers to survey the contents of an article quickly" (Publication Manual, 2010). The length of this abstract should be 35-50 words (2-3 sentences). NOTE: the abstract must be on page 2 and the body of the paper will begin on page
Type your Paper Title
Introduction
Remember to always indent the first line of a paragraph (use the tab key). The introduction should be short (2-3 sentences). The margins, font size, spacing, and font type (italics or plain) are set in APA format. While you may change the names of the headings and subheadings, do not change the font or style of font.
Part 1: Discuss Three Measures of Marketing Performance
Introduce the concept and cite the resources DO NOT use the exact words... be sure to indent the first line of the paragraph. This section of the paper must contain research - which means that a citation must be included in the section (Last name, year). The punctuation goes after the citation not at the end of the sentence. If no author is stated: (Short Title of Article, year). The punctuation goes after the citation not at the end of the sentence. Using predominately articles from the library's full-text databases, research measures of marketing performance. You may rely on general research in the area or focus on an industry germane to your career. Discuss Three Measures of Marketing Performance This section of the paper should be 3 pages in length and use research from the library's full-text databases. Failure to use articles from the library's full-text databases will result in a grade no higher than 53/75 for
part 1.
Part 1: Analyze Metrics Used to Evaluate the Measures
Analyze Metrics Used to Evaluate the Measures. Insert your verbiage here and be sure to indent the first line of the paragraph. Remember to use citations in the body of the paper since you are doing research in this section.
Part 1: Case Study that Exemplifies Best Practices of each Measure.
Provide a Case Study of a Company that Exemplifies Best Practices of each Measure. Insert your verbiage here and be sure to indent the first line of the paragraph. Remember to use citations in the body of the paper since you are doing research in this section.
Part 2: Short-Run Marketing Strategy
Using predominately articles from the library's full-text databases, apply the concepts to the real world. This section must address the following: Present two marketing strategies and analyze how they can affect the net marketing contribution in the short-run.
Part2: Analyze Net Marketing Contribution in the Introductory Stage
Analyze Net Marketing Contribution in the Introductory Stage. Insert your verbiage here and be sure to indent the first line of the paragraph. Remember to use citations in the body of the paper since you are doing research in this section.
Part2: Analyze Net Marketing Contribution in the Late Growth Stage
Insert your verbiage here and be sure to indent the first line of the paragraph. Remember to use citations in the body of the paper since you are doing research in this section. This section of the paper should be 3 pages in length and use research from the library's full-text databases. Failure to use articles from the library's full-text databases will result in a grade no higher than 53/75 for part 2.
Conclusion