Module Project Assignment- Landing Page Optimization Power Point Presentation
Once you have been able to analyze the Google Analytics reports and make actionable changes, you should be able to report on the overall outcome of each test.
Using the information provided by the different Google Analytics reports, create a 3 - 5 slide Power Point presentation to include the following:
• Explain how best to perform landing page optimization tactics.
o For example, this could be through the use of the Google Web site Optimizer tool or other landing page strategies. Provide at least five strategies.
• Identify at least two competitors and describe how these changes will provide the selected client with an advantage over these competitors.
• Produce a list of at least 10 keywords that the landing page should contain to improve optimization.
• Discuss how this optimization may vary for a different target audience.
• Provide specific examples of how best to perform optimization tactics
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.