Assignment: Marketing Essay
Topic: Do a deep dive on how a new technology such as AI, VR, big data, etc... is affecting retailers and retail strategy.
You will gather information through both primary and secondary sources. Collect information on stores/websites . Additional sources of information should include observations from walks of stores, company websites, trade magazines, consultant & financial analyst reports, and news articles. I expect minimum of 4-6 citations (APA format).
The essay should in 4-5 pages.
Introduction
With the innovation of technology continuing to grow and the consumer behavior towards what is more convenient to purchasing goods and services, e-commerce is what the consumer prefer most over retailers. The growth of e-commerce is actually a good thing in terms of boosting sales for the likelihood of finding new goods and services, although retailers are hurting with the transition of offline to online, they are trying to change and keep consumers going offline. Adapting, innovating, and combining technology of what is familiar of both offline and online, retailers are doing today to stay relevant.
You will do Fred meyer. Write essay basic on following requirement:
Big data
• Product relative to customer's search engine, accurate market positioning: Analyze enterprise sales and operation data through business intelligence to have a comprehensive understanding of the sales market environment.
• Optimize products and services, Analyze the problems of enterprise products and services, especially in the field of Internet IT, the use of such data is particularly obvious. Such as optimizing the structure of the site, product push updates and more.
• Data-driven customer insights are critical to tackling challenges like improving customer conversion rates, personalizing campaigns to increase revenue, predicting and avoiding customer churn, and lowering customer acquisition costs.
• Research about how Alibaba and Fred Meyer improving with technology, as well as how retail strategy are changing because of Alibaba.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.