Analyze brand selected with respect to marketing strategy


Problem

To analyze the brand/company selected with respect to their marketing strategy both digital and non-digital (i.e. traditional). Include the following to get full credit.

A. Company Name: AMARA Swimwear.

a. Describing the brand in terms of size, product and location.

B.Creating a persona

Create a "personas" based on the information gathered above. Two proto personas will be created in class. Need at least one external source for each for demographics, behavior, and needs.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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