Question: Read the required Greenwald article. Assume that you have been asked by the management company of a high-traffic shopping mall to analyze the sensory and segmented marketing strategies being used by its tenants. Prepare a PowerPoint presentation for the next executive meeting addressing the following:
Presentation Content: • Analyze both the sensory (visual, audio, aroma, color, etc.) and segmented (male vs. female, teen vs. adult, and high-end- vs. low- cost, etc.) strategies being used at the property.
• Conclude your presentation with an assessment of who the shopping center is most targeted toward and why that may or may not be a viable strategy in the market featured.
Presentation Design: The Presentation:
• Must be 7 or more slides (not including the title and references slides).
• Must include the speaker notes at the bottom of the screen to detail the information that would be included in an actual presentation.
• Must include visuals taken on an actual tour of a local mall or those taken from online sources with proper citations to demonstrate the findings from at least seven retailers.
• Must support the conclusions with research from at least three scholarly sources, at least one of which is peer-reviewed, in addition to the text.
• Must be formatted according to APA style guidelines as outlined in the Ashford Writing Center.