Required in two pages minimum:
1. Complete an analysis of the traditional department store industry and of Macy's as of 2005. Which factors in the external environment could (positively or negatively) affect the success of Macy's new strategy?
2. What elements in the external environment could affect Dippin' Dots' strategy in relationship to their growth? Political/Legal, Economic and Global, Sociocultural, Demographic, and Technological factors should be considered.