Response to the following problem:
1. Read the Coca Cola Amitil Annual reports 2004, 2008 & 2012.
2. Conducted any additional research that you believe would enhance a presentation on analysing your Coca Cola external business environment.
3. Do only Economic part
External business environment analysis
On the other hand, if your analysis is to focus on a general perspective, then your presentation will need to consider the following:
· Global - for example, consider the dependency of the corporation on overseas markets; the level of activity the corporation has in overseas markets as compared to domestic markets
· Economic - for example, consider sensitivity to domestic economic conditions such as interest rates, end consumer sentiment, dependence on other sectors of the economy such as the construction industry
· Political/legal - issues of compliance with government regulation such as the Australian Securities and Investments Commission, the Australian Consumer and Competition Commission, the Australian Taxation Office, etc.
· Socio-cultural - issues such as: work/life balance and flexible work hours or onsite child care facilities; equal employment opportunity initiatives, programs related to indigenous people or other diversity issues, etc.
· Demographic - issues about ageing of the population and impact on workforce or on customer base
· Technological - dependence or otherwise on technology.