Problem: Some firms are too production-oriented and inefficient. That can result in customers who are not satisfied and micro-marketing that can cost too much. Need help in explaining these three efficiencies.
The three marketing inefficiencies are:
1) Lack of interest in or understanding of the customer
2) Improper use of the four P's, which is caused by overemphasis on internal problems vs a customer's orientation
3) Lack of understanding of or adjustment to the marketing environment (especially what competitors do).