Multiple choice questions:
1. According to the needs hierarchy theory, ________ needs are based on job security and financial security. .
physiological
safety
ego
social
Question 2.2. A company is not happy with the present document-copying capabilities so it decides to outsource its copying to a service firm. This is an example of a: .
straight rebuy.
modified rebuy.
repetition purchase.
new-task situation.
Question 3.3. According to the needs hierarchy theory, friendship, affection, acceptance by reference groups are examples of ________ needs. .
physiological
social
ego
self-actualization
Question 4.4. With reference to the chasm model, the term visionaries refers to: .
innovators.
early majority.
early adopters.
late majority.
Question 5.5. With reference to a SWOT analysis, the letter 'T' in the word SWOT stands for: .
time.
threats.
trends.
tactics.
Question 6.6. The concept of segmentation is important because it implies an understanding that customers are homogeneous. .
True
False
Question 7.7. When marketing managers select a market segment to pursue, it is called: .
segmenting the market.
selecting the target market.
selecting the right product.
selective distribution.
Question 8.8. According to the needs hierarchy theory, basic human needs such as food, sleep, and water are examples of ________ needs. .
physiological
safety
ego
social
Question 9.9. Terry is a marketing manager for baby products. She is looking to reach young married couples with children under age 6. Which of the following stages of the family life cycle best describes young married couples with younger children under age 6? .
empty nest I
full nest III
full nest I
newly married couples
Question 10.10. An analysis in which the strengths and weaknesses of competitors and their current and likely future strategies are examined is known as competitor analysis. .
True
False
Question 11.11. Most advertisements of industrial products in trade magazines are very ________ oriented. .
feature
status
price
service
Question 12.12. Tim is the marketing manager of a toy company. He is segmenting the market via demographics. Which of the following is a demographic variable? .
generation
personality
density
nationality
Question 13.13. Which of the following primary sources is excellent in determining competitor sales pitches, pricing, and other aspects of their activity? .
employees
sales force and customers
suppliers
Internet newsgroup
Question 14.14. John is the marketing manager for a technology services company. They are looking to target the person who first recognizes the need for the product or service. What is this commonly referred to in marketing? .
The initiator
The influencer
The decider
The purchaser
Question 15.15. Cathy is a marketing manager for a computer organization. She is working on a new magazine ad and assessing the features of a new product. Which of the following best describes different specific combinations of features within each product type? .
product types
product variants and brands
industry
product categories
Question 16.16. With reference to the chasm model, the term conservatives refers to the: .
innovators.
early majority.
late majority.
laggards.
Question 17.17. Which of the following types of competition is based on products that have similar features and provide the same basic function? .
product class or product category
product form
generic
budget
Question 18.18. John is a Marketing Manager for Kaplan Soda Inc. He is making decisions about which customer groups his company will pursue for a particular brand or product line. What is this commonly referred to in marketing? .
product segmentation
perpetual map
target marketing
market segmentation
Question 19.19. Which of the following refers to one particular product segment of a particular industry? .
a product brand.
a product variant.
a product type.
a product class.
Question 20.20. A market structure analysis is used to better understand the: .
competition.
customers.
employees.
social environment.