A manufacturer recently exported peanut butter with a green


1. A manufacturer recently exported peanut butter with a green label to a nation in the Far East. The product failed because it was associated with jungle sickness. How could this mistake have been avoided?

2. If you were asked to provide a small tip (or bribe) to have a document approved in a foreign nation where this practice is customary, what would you do?

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Marketing Management: A manufacturer recently exported peanut butter with a green
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