Problem 1: Select two pairs from the list. For each pair organization, answer the following question:
a. How do the organization's market segments differ?
b. How do their competitive pressures differ?
c. How do their competitive strategies differ?
d. How is the feel of the content of their websites different?
e. How is the feel of the user interface of their websites different?
f. How could either organization change its website to better accomplish its competitive strategy?
g. Would the change you recommended in step f necessitate a change in one or more of the organization's value chains? Explain.
Problem 2: Use you answers in step 2 to explain the following statement: The structure of an organization's information system (here a web storefront) is determined by its competitive strategy. 'Structure your answer so that you could use it in a job interview to demonstrate your overall knowledge of business planning.