What do you mean by the term direct marketing

What do you mean by the term direct marketing? Provide some illustrations?




In direct marketing, there is a direct communication of the customers with the seller devoid of any mediators. Here, the role of mediators is nil. The medium employed is more direct by using mail, telephone, internet where the seller can directly reach out the consumer. Illustrations of such marketing comprise telemarketing, voicemail marketing, email, door-to-door selling and so on. This type of marketing is more time saving as the difficulty of distance which might or else exist between the seller and buyer and is removed and is as well cost effective as it minimizes the commuting costs.

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