Types of objectives for a Balanced Scorecard
What Kinds of Objectives to set the requirement for a Balanced Scorecard?
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1. Two very distinct kinds of performance yardsticks are required: I. Those associating to financial performance. II. Those associating to strategic performance.
2. Achieving satisfactory financial results is a must. Without financial strength and sufficient profitability, a company’s search of its strategic vision and also long-term health and ultimate endurance, is jeopardized.
3. Of equivalent or larger significance is a company’s strategic performance is outcomes that show whether a company’s competitiveness and market position are worsening, holding steady or improving.
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