Success of search engine marketing attempts

Question

Briefly describe how to evaluate the success of search engine marketing attempts?

Answer 1

The Search engine marketing attempts are extremely measurable. When your purpose is to produce awareness, you can track impressions and clicks on the organic and paid search engine listings. When your purpose is to evaluate brand preference or performance of the text ad creative, you can measure ‘click through’ and ‘conversion’ rates. When your purpose is to produce qualified leads, you can track online registrations (that is, for newsletters, events and white papers), downloads (demos or trials) or email queries. When your purpose is sales, you can track the ecommerce sales or offline sales through printable coupons.