Substantive culture-changing actions

Explain about the substantive culture-changing actions.

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Substantive culture-changing actions:

Managerial actions to tighten the culture-strategy fit require being Substantive. The actions taken have to be highly visible, credible, and unmistaken analytic of the significance of management’s commitment to new strategic initiatives and the associated cultural alterations. There are many ways to make substantive alterations. One is to engineer some rapid successes that emphasize the advantages of the proposed alterations, thus making interest for them contagious. Implanting the required culture-making values and behavior depends on a sincere, sustained commitment by the chief administrative coupled with extraordinary perseverance in reinforcing the culture at every opportunity through both deed and word. Changing culture to support strategy is not a short-term work out. It takes time for a new culture to prevail and emerge.

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