Strategy Implications

What are the Strategy Implications?

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Strategy Implications:

1. Customers in emerging markets are extremely focused on cost, in many cases giving local low-cost competitors the edge. Companies desiring to succeed in these markets have to attract purchasers with bargain prices also a superior product – an approach that can entail a fundamental leaving from the strategy used in other parts of the world.

2. Because managing a new venture in an emerging market needs a mixer of global knowledge and local sensitivity to the business and culture practices, the management group must usually consist of a combine of local and expatriates managers.

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