Offensive Strategies to safe Competitive benefit

Question

What are the offensive strategies to safe competitive benefit?

Answer 1

Using Offensive Strategies to safe Competitive benefit are as follows:

1. Competitive benefit is almost always achieved by winning offensive strategic moves – initiatives calculated to yield a cost benefit, a differentiation benefit, or a resource benefit.

2. Defensive strategies can defend competitive benefit but rarely are the basis for creating the benefit.

3. To sustain an initially won competitive benefit, a firm must come up with follow-on defensive and offensive moves.

KEY CONCEPT:

Competent, resourceful rivals will exert powerful efforts to overcome any competitive drawback they face – they will not be out-competed without a fight.