Strategies for using the internet as an allocation channel

Question

What are the strategies for using the internet as an allocation channel?

Answer 1

Strategies for using the Internet as an allocation channel are as given below:

1. Few if any businesses can escape creating some effort to use Internet applications to enhance their value chain activities.

2. The bigger and much tougher strategic matter is how to construct the Internet a fundamental element of a company’s competitive strategy.

3. Mangers must decide how to use the Internet in positioning the organization in the market-place – whether to use the organization’s Web site as simply a means of disseminating product information, as a minor or secondary channel for making sales, or as one of many valuable distribution channels for generating sales to end users.