Strategic drawbacks in Maturing Industries

What are the strategic drawbacks in Maturing Industries?

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Strategic drawbacks in Maturing Industries area as given below:

Perhaps the biggest fault a company can create as an industry grown-ups is steering a middle route between differentiation, low cost, and focusing – blending efforts to get low cost with efforts to concentrate on a limited aim market and efforts to incorporate differentiating features.

KEY CONCEPT:

One of the most strategic faults a firm can create in a maturing industry is pursuing a compromise strategy that leaves it wedged in the middle.

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