Steps in competitive positioning strategy

List out the steps included in competitive positioning strategy?




Competitive positioning strategy is necessitated in every company as well as it is the base of the business. This permits the newest technology to be employed and enlarge the business dynamically with the increasing demand for the newest products by the customers. The steps included in competitive poisoning strategy are as illustrate below:

- Choose a proper profile to market your business: It comprises the documentation about the competitors and positioning of them in the market.

- Examine the type or phase of the market the business is in: It comprises the types as growth, introductory, mature, or declining stage.

- Segmenting market to comprehend the overall difficulty stages of the market and thinking from the customer’s viewpoint.

- Listing the requirement of the customers and offering them what they need.

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