On what basis the profile of the target customer made

Question

Briefly explain on what basis the profile of the target customer made?

Answer 1

It might be prepared on the given criteria:

i) Type of customer: whether group or individual.

ii) Income: Whether he/she belongs to the upper class, upper-middle class, lower-middle class or lower class.

iii) Media exposure: Print media such as magazines, newspapers, journals and audio visual such as TV, radio, street hoardings and so on.

iv) Occupation: Whether he/she is to seller or business.