Objectives of Advertising
What are the Objectives of Advertising? And why objectives of advertising is a crucial step in developing the advertisement program?
Expert
Objectives of Advertising:
Setting objectives of advertising is a crucial step in developing the advertisement program. An advertising objective is a specific communication task to be accomplished with a specific target audience during a specific period of time.
• Trial Objective: The purpose of the trial objective is to encourage customers to make an initial purchase of a new product. Companies will typically employ creative advertising strategies in order to cut through other competing advertisements. The reason is simple: Without that first trial of a product by customers, there will not be any repeat purchases.
• Continuity Objective: Continuity advertising is a strategy to keep current customers using a particular product. Existing customers are targeted and are usually provided new and different information about a product that is designed to build consumer loyalty.
• Brand Switching Objective: Companies adopt brand switching as an objective when they want customers to switch from competitors’ brands to their brands. A common strategy is for a company to compare product price or quality in order to convince customers to switch to its product brand.
• Switchback Objective: Companies subscribe to this advertising objective when they want to get back former users of their product brand. A company might highlight new product features, price reductions, or other important product information in order to get former customers of its product to switchback.
Besides liver that is other adnexal gland of the digestive system which releases substances within the duodenum participating in the extracellular digestion?
This must be a Strategic Management Project, which is an in-depth case study analysis of General Electric Company. A strategic plan is designed to be in use for three to five years (or more). For your individual Q : Chemical compounds in eggshell- white What are the predominating chemical compounds respectively in eggshell, white and yolk?
What are the predominating chemical compounds respectively in eggshell, white and yolk?
What are pericardium, pleura and peritoneum?
Characterized Reptiles according to the basic morphology, examples of representing beings, circulation, skin, respiration, nitrogen waste, thermal control and types of reproduction?
Participative Leader A Participative leader is one who gives instruction only after consulting the group. He sees to it that policies are worked out the in a group d
What do you mean by Gliding joint?
Describe the way of life of sponges?
How can the knowledge regarding fermentation elucidate the origin of muscle pains and cramps after severe physical exertion?
Illustrate different between the pteridophytes from bryophytes regarding the transport of the substance?
18,76,764
1935284 Asked
3,689
Active Tutors
1451087
Questions Answered
Start Excelling in your courses, Ask an Expert and get answers for your homework and assignments!!