Merits of internet marketing

Question

Write down the merits of ‘internet marketing’?

Answer 1

The merits of internet marketing are illustrated below:

- Large number of audience.

- Low-cost.

- Accessibility of different options making it suitable for the customer to research throughout services and products accessible and then makes a purchase.

- Statistics can be evaluated more simply because of availability of different tools.

- Various advertising techniques accessible like:

i) Pay per impression
ii) Pay per click
iii) Pay per action
iv) Pay per play

- Trends of e-marketing and their outcomes can be studied without difficulty.