Prepare a 4-5 page report addressing the following:
A) Discuss the type of product the company will offer and identify its primary characteristics.
B) Discuss the product branding strategy.
C) Discuss how the product fits within a product line and the depth and breadth of the line.
D) Explain how the product and target market strategies fit with the organizational strategy.
Use at least 2 references to support the discussion on the product, product characteristics.