Kinds of email marketing policies

Question

List out and briefly explain the kinds of email marketing policies?

Answer 1

The various types of email marketing methods are illustrated below:

- Email newsletters : They are direct emails sent out to a list of customers or subscribers on a usual basis. They might be sent out weekly, daily, quarterly, monthly or even annually. They first and foremost aim at building and intensification the customer relationship with the company.

- Traditional emails : They are triggered transactional messages sent out depended on a customer’s act with a company. They consist of dropped basket messages, purchase or email receipts and order confirmation emails. They first and foremost aim at conveying and confirming the actions which triggered it. Currently many email newsletter software vendors offer transactional email support that gives companies the capability to include promotional messages or advertisements in the body of the transactional emails. A number of software vendors even present specialized email marketing services like providing targeted and personalized transactional email messages and running particular marketing campaigns like customer referral programs that thus improves the vendor’s or website owner’s online marketing policy.

- Direct mails : This email marketing policy consists of sending an email only for the reason of communicating a promotional message, like announcement of a special offer or menu of products. Companies usually sustain a list of customers or potential customers or even appoint a list of email addresses from service companies to send direct mails to.