Explain the forecasting demand for a new product
Explain the forecasting demand for a new product.
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Joel Dean has recommended six approaches for forecasting the demand for new products.
1. Evolutionary Approach: Under this method, for new product is estimated the demand on the basis of existing product. For example: Demand forecasting of colour Television upon the basis of demand for black and white Television.
2. Substitute Approach: For the new product the demand is analyzed like substitute for the existing product.
3. Growth curve Approach: On the origin of the development of an established product, for the new product the demand is estimated.
4. Opinion Polling Approach: Under this approach, for the new product demand is estimated through inquiring directly by the consumers using sample survey.
5. Sales Experience Approach: This demand is estimated through supplying the new product in a sample market and analyzing the instant response on that product within the market.
6. Vicarious Approach: Consumers reactions upon the new products are determined indirectly with the assist of specialized dealers.
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8. The Real Kool Toys Company manufactures and sells educational toys. An empirical demand function for one of the firm's products has been estimated over the last 21 quarters using regression analysis. The estimated demand function is: QY = -8,000 - 5,000PY + 192A + 120I + 2,000PX (6,000) (1,00
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