Evaluating Business-Unit Competitive Strength
Explain about needs of diversified company for the business strengthens and industry attractiveness.
Expert
The second phase in evaluating a diversified company is to evaluate how powerfully situated each of its business units are in their respective industry.
KEY CONCEPT:
In a diversified company, businesses having the maximum competitive strength and positioned in attractive industries should usually have top priority in allocating business resources.The nine-cell attractiveness-strength matrix gives apparent, powerful logic for why a diversified company requires considering both the business strengthens and industry attractiveness in allocating resources and investment capital to its various businesses.
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