Define e-mail marketing

Question

What do you understand by the term ‘e-mail marketing’? Write down the kinds of email marketing?

Answer 1

Email marketing is directly marketing through employing electronic mail as the communication medium for commercial marketing or advertising to a group of people at a time. This internet marketing policy usually works through employing emails to send ads, solicit sales or request business or donations and any other type of email communication which is meant to built customer interest, loyalty and increasing the present customer base. It essentially aims at promoting ‘repeat businesses’.