Competitive benefit or offset domestic drawback in Markets
What are the ways to get competitive benefit or offset domestic drawbacks in outside Markets?
Expert
The Quest for Competitive benefit into outside Markets:
There are three methods in which a firm can gain competitive benefit or offset domestic drawbacks by expanding outside its domestic markets:
i. Use location to lower costs or get greater product differentiation.
ii. Transfer competitively important capabilities and competencies from its domestic markets to outside markets.
iii. Use cross-border coordination in methods that a domestic-only competitor cannot.
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