Compare Telemarketing with mail shots

Question

How do the results of Telemarketing compare along with mail shots?

Answer 1

Mail shots are a cheap way of attaining few results. Generally about a 1-3% response is obtained in any area where mail shots are utilized. Frequently, mail shots are not seen by the real decision maker. Compare this with the Telemarketing or mail shot i.e. followed with Telemarketing and that focuses on the decision maker. It ensures that a response is attained from each call and generates positive results ranging from 15-50% in several projects, based on the product or service.

If these result percentages are compared financially, telemarketing attains the best returns on investment while utilized to promote the right products or services.