B.p role and customer master

Describe how we do business partner enhancing in the sap crm. Explain the difference between the b.p role and the customer master.

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CRM (ICWC) projects gather the customer details, service information which it offers to the customers.

CRM strategies which go beyond the technology, helping companies to acquire and retain the customers, create the lasting relationships, increase the loyalty, gain insight, and implement customer-focused strategies. It enables companies to become customer-centric enterprises, helping them to drive new growth, manage the competitive agility, and acquire the operational excellence.

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