What do you mean by the term lead generation
What do you mean by the term lead generation?
Expert
In the procedure of selling, discovery of business viewpoints is the first and foremost step. Lead generation includes recognizing who are the potential customers for the product or service which they are likely to purchase or avail. The potential sources from where leads can be produced comprise customer references, trade groups, yellow pages or even via cold calling. While producing leads, the marketer must focus on the fact which the lead so produced is backed by the enthusiasm, purchasing power and authority to purchase or else such leads might be of no avail.
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