What are the levels of Demand forecasting
What are the levels of Demand forecasting?
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Demand forecasting has three different levels as follows: 1. Macro level: This demand forecasting is related to the business circumstances prevailing in the economy as an entire. 2. Industry Level: This is prepared by various trade associations in order to estimate the demand for exact industries products. Industry consists of number of firms. This is useful for inter- industry comparison.
3. Firm level: This is more significant from managerial view point as this helps the management in decision making regarding the firms production and demand.
What are the advantages and disadvantages of survey techniques?
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