What are the levels of Demand forecasting
What are the levels of Demand forecasting?
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Demand forecasting has three different levels as follows: 1. Macro level: This demand forecasting is related to the business circumstances prevailing in the economy as an entire. 2. Industry Level: This is prepared by various trade associations in order to estimate the demand for exact industries products. Industry consists of number of firms. This is useful for inter- industry comparison.
3. Firm level: This is more significant from managerial view point as this helps the management in decision making regarding the firms production and demand.
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