SWOT analysis informs about the overall condition of company

What is the concept of the SWOT analysis the company’s overall conditions?

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Just what story the SWOT analysis informs regarding the company’s overall condition can be summarized into a sequence of questions as follows:

1. Does the company include an attractive set of resource strengths?

2. How serious are the company’s competitive deficiencies and weaknesses?

3. Do the company’s resource competitive capabilities and strengths outweigh its resource competitive deficiencies and weaknesses by an attractive margin?

4. Does the company have an attractive market opportunity that is well suited to its resource competitive capabilities and strengths?

5. Are the threats alarming or are they something the company appears capable to contract with and protect against?

6. How strong is the company’s overall condition?

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