Segmentation strategies followed by marketing organization

Question

Write down the two main segmentation strategies followed by the marketing organizations?

Answer 1

The two main strategies are illustrated below:

- Concentration strategy: This sort of segmentation strategy deals in a specific segment of market and thus, they set up their prices, etc accordingly. For instance Mercedes Benz has selected to focus on the luxury segment of the car market.

- Multi segment strategy: This sort of segmentation strategy focuses on more than one various market segments. They create separate marketing programs for separate segments.