Options when the offensive appears attractive
What are the options when the offensive appears attractive?
Expert
If the offensive appears attractive, there are at least three choices. One is a direct onslaught in which the purpose is to capture a main slice of market share and force the rival to move away. Such onslaughts nearly always involve:
i. Price wounding.
ii. Heavy expenditures on advertising, selling, and endorsement.
iii. Efforts to gain the upper hand in one or more distribution channels.
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