Options when the offensive appears attractive

Question

What are the options when the offensive appears attractive?

Answer 1

If the offensive appears attractive, there are at least three choices. One is a direct onslaught in which the purpose is to capture a main slice of market share and force the rival to move away. Such onslaughts nearly always involve:

i. Price wounding.

ii. Heavy expenditures on advertising, selling, and endorsement.

iii. Efforts to gain the upper hand in one or more distribution channels.