Obstacles of firm to overcome with small market shares
What are the obstacles to overcome with small market shares of firm?
Expert
In industries where large size is definitely a main success factor, firms along with small market shares have lots obstacles to overcome:
i. fewer access to economies of scale in distribution, manufacturing, or sales promotion and marketing.
ii. Complexity in gaining consumer recognition.
iii. Weaker ability to use the mass media advertising.
iv. Complexity in funding capital requirements.
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