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Marketing strategy-Banking Industry

Marketing strategy (for growth or position): Marketing Strategy for continuous and sustainable growth should focus on ground works such as increase in number of branches and ATM’s, providing best services to clients. Obviously this cannot be attained in a month or two. With strategies and careful approach needs to penetrate into the minds of customers so that they can relate bank/organization as a reliable banking partner.

Moreover Bank should employee staff that is courteous towards the customers; they should also be dedicated and motivated towards their work. They should not consider banking as a burden, in fact they should be highly passionate towards their job, and then only they will be able to deliver world-class services.

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