--%>
Assignment Help - homework help

Marketing audit for goods and service industry

Marketing audit for goods and service industry: This basic concept of marketing audit applies to both material goods and service industry. The marketing audit is a powerful tool with banking industry throughout world. Banking world today is much more dependent on banking industry. The marketing audit of banking industry will evaluate the efficiency of all the marketing activities. It will judge how management has incorporated front line staff and how well staff is performing with the marketing policies of bank. One of the important aspects of marketing audit is that it has to directly evaluate the efficiency of the present marketing actions based on the present clients only. In short it can be said that the value of marketing audit cannot be overlooked by any organization. It not only acts a safety measure but also bring transparency within organization. Stakeholders and investors also get a confidence and reason to invest in the organization if its marketing audit is strong.

   Related Questions in Auditing

  • Q : What are Operational Audits Operational

    Operational Audits: It is a review of how an organization's management and its operating events are functioning with respect to their efficacy and efficiency in meeting stated objectives. For illustration, a business might execute an operational audit

    		•
  • Q : Audit committee A subgroup of the board

      A subgroup of the board of directors composed of directors who are independent of an organization and not employed by organization. The committee acts on behalf of the full board and all stockholders to check on management actions and it has responsibility for the soundness of the

    		•
  • Q : How to do an internal audit successful

    Elucidate how to do an internal audit successful?

    		•
  • Q : Audit A term usually referring to a

      A term usually referring to a financial audit is a set of procedures performed by accountants from a certified public accountant (CPA) firm. The procedures are designed to investigate and verify the accounting information that manage- ment puts in financial report. When the audit i

    		•
  • Q : Difference between statutory audit and

    Elucidate the difference between statutory audit and internal audit?

    		•
  • Q : Audit report A signed letter from the

      A signed letter from the auditor of a company, included in the annual report, that state whether or not the finan- cial statements fairly present the results of operations and the financial position of the company. An annual audit is required by the Exchange and Securities Commissi

    		•
  • Q : Explain Audit Controls Audit Controls :

    Audit Controls: The common definition of an audit is a valuation of a person, association, system, procedure, enterprise, product or project. The word most generally refers to audits in accounting, internal auditing, and government auditing, however a

    		•
  • Q : What is Audit Management Audit

    Audit Management: It is a systematic assessment of processes and policies of an organization's management in the administration and the utilization of resources, tactical & strategic planning, and employee and organizational enhancement.

  • Q : Internal audit differ from an external

    How does the internal audit vary from an external audit?

    		•
  • Q : Auditing Hi would you be able to finish

    Hi would you be able to finish this assignment before sunday 11 pm My chosen company is NORFOLK GROUP PTY LTD

    		•