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Marketing audit for goods and service industry

Marketing audit for goods and service industry: This basic concept of marketing audit applies to both material goods and service industry. The marketing audit is a powerful tool with banking industry throughout world. Banking world today is much more dependent on banking industry. The marketing audit of banking industry will evaluate the efficiency of all the marketing activities. It will judge how management has incorporated front line staff and how well staff is performing with the marketing policies of bank. One of the important aspects of marketing audit is that it has to directly evaluate the efficiency of the present marketing actions based on the present clients only. In short it can be said that the value of marketing audit cannot be overlooked by any organization. It not only acts a safety measure but also bring transparency within organization. Stakeholders and investors also get a confidence and reason to invest in the organization if its marketing audit is strong.

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