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Marketing audit for banking industry

Marketing audit for banking industry will be developed based upon following features:

A) It will help and support the top management in identification and management of risks.
B) It will help in evaluating the efficiency and effectiveness of operations and various transactions.
C) It will help in evaluating the ways in which laws, banking operations and regulations have been compiled with.
D) It will help in checking the information that is included in accounting departments.
E) It will also help in evaluating the activity related to risk management; this evaluation would be done independent of management.

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