--%>
Assignment Help - homework help

Market Analysis and Logic

 

1. Contribution After Marketing

Assume that the sales forecast for brand TOJO is 160,000 units, and that you expect to sell 50% of these units through mass merchandisers, 25% via specialty stores, and 25% through online stores.  As the brand manager, you have specified a retail price of $300. The unit transfer cost is $109. You plan to spend $2.2 million on media placement and advertising research, and another $1.8 million on the commercial team.

Based on the information provided calculate the anticipated "contribution after marketing" next period for brand TOJO.  Show your work.

2. Market Analysis and Logic:

The following table displays key information for three brands, each of which targets Hi Earners.  The bottom row displays Hi Earners' shopping habits and ideal values for economy, performance, convenience.  Please note that each brand was introduced to the market at the same time.  Based on this information, explain why brands SUPER and TITANIUM have less market share than brand MARVEL.  Provide a well-reasoned and insightful answer.

Hi Earners Market Segment

 

Market

Share

Aware

%

Distribution Coverage

Retail

Price

Brand Perceptions

 

SS

MM

Online

E

P

C

SUPER

25%

79%

42%

18%

42%

$420

-2

0

6

MARVEL

55%

75%

43%

21%

39%

$549

-12

2

4

TITANIUM

20%

73%

31%

16%

33%

$500

-10

3

3

 

 

 

 

H/E Shopping Habits

 

H/E Ideal Values

 

 

 

40%

20%

40%

 

-10

1

5

3. R&D for New Product Development:

Assume that the brand manager of MOJO Inc. wants to develop a new brand that will be perceived as having performance of 0, convenience of 0, and economy of 0.  Using the following information (regarding brand characteristics, ideal values, perceptual maps), design a new Sonite - named MIDI - with the appropriate characteristics.  Use the table on the last page to specify its attributes.  Importantly, explain and discuss why you choose these physical attributes.  Also specify the retail price (MSRP), and explain why you choose this price.

Provide your answer to #3 here.  Use the following table to specify the level of each attribute, and then provide your reasoning, using as much space as needed.

 

Features

Design

Battery

Display

Power

Retail Price

MIDI

 

 

 

 

 

 

 

   Related Questions in Managerial Accounting

  • Q : Business law Hello, I am  Lauren

    Hello, I am Lauren Garcia, i have paid for question, please answer me here. Describe what parts of business law are involved in the following scenario. What issues are in

    		•
  • Q : Major tasks of board that runs the

    Write down a short note on the major tasks of board that runs the organization?

    		•
  • Q : Planned product cost and the actual cost

    A company has production facilities in several countries. Some of the products they sell are produced in stages (Raw Materials -> Pre-Assembly -> Assembly -> Finished Product) based on the technologies and materials involved (see Table 1).

    Q : Define Traceability Traceability : The

    Traceability: The capability to assign a cost directly to a particular activity or cost object by identifying or observing particular resources used by the activity or cost object.

    		•
  • Q : Factors due to changing business

    What are the various factors which occurred due to the changing business landscape?

    		•
  • Q : Define Cost Accounting Practice Cost

    Cost Accounting Practice: Any disclosed or recognized accounting process or technique that is used for the measurement of cost, assignment of cost to cost objects and assignment of cost to accounting periods.

    		•
  • Q : Features of the management accounting

    What are the various features of the management accounting information system?

    		•
  • Q : Key areas which business objectives

    Write a short note on the key areas which business objectives want to achieve?

    		•
  • Q : Cash flows from operating activities

    The first section of the statement of cash-flow. Cash flows from operating activities include transactions (involving cash) that relate to the normal busi- ness activities of the entity. Cash-flows in this section usually involve cash and other current asset or curren

    		•
  • Q : Describe Cost Reduction Cost Reduction

    Cost Reduction: The procedure of looking for, finding and eliminating unwarranted expenses from the business to raise gains without containing a negative impact on the product quality. Most of the business managers will engage in periodic cost reducti

    		•